Scope

231 East 76th

Nestled between Second and Third Avenues, this timeless property features high-end details and amenities, in one of New York’s most iconic neighborhoods.

A residential property in the portfolio of Abode Residential needed a fresh logo and brand identity. Leveraging neutral color palettes and crisp layouts, a modern approach was taking to showcase this prewar building’s residential amenities and accompanying assets.

Working with a real estate boutique agency, the property needed a custom logo that worked within the Abode Residential portfolio, as well as designing general marketing material for onsite tours and current residents.