BRAND STRATEGY + IDENTITY FOR FOUNDER-LED BUSINESSES
Your brand makes total sense in your head. But when put on paper or posted up on Insta, it falls flat.
Whether you need the basics to get your business up and running or a full brand foundation underneath it. You'll know what your brand is and leave no one guessing who you are.
You know who you are. Your brand just doesn't show it yet.
exactly
Let's be honest
Plenty of people do it, and it works for a while. Until it doesn't. There's no strategic foundation, zero assets to build from, and you're left rebuilding the same graphics over and over again, all adding up to nothing anyone remembers.
Doing it twice costs more than doing it once.
A real identity means those decisions are already made. They allow you to show up the same way everywhere, and people start knowing it's you before they even read your name.
A business run on a logo made with AI...but yikes!
could
What's Included
Executed and delivered to you to be shown off. This core Essentials package hands you a brand that will get you going places.
A great introductory option if you're early in your business journey, have a tightened budget, or are growing fast and need a reliable identity.
The foundation, without the overwhelm
*Pay in full, save $90, or split into 2 ($495/per) or 3 ($330/per) payments
Starting at $900
Brand/Design Questionnaire
2 Rounds of Revisions
Color Palette (HEX/CMYK/RGB values)
Mini Brand Guidelines
One (1) Piece of Print Collateral
Mini Logo Suite (primary & secondary)
Two (2) 30-minute Consultation Calls
Typography Pairings
Favicon/Icons
Essentials
the
We start with the questions most branding skips. Who's it for, what makes you the obvious choice, how should you sound saying it.
Those answers become a positioning and voice you can actually use. All visuals follow: the logo, colors, and full system get built to match. By the end your brand isn't a vibe you're chasing. It's a thing you can point to.
*Pay in full, save $180, or split into 2 ($990/per) or 3 ($660/per) payments
Starting at $1,800
In-depth Strategy Quesitonnaires
What's Included
2 Rounds of Revisions
Full Logo Suite (primary, seconday, submarks)
Typography Systems
Favicons/Icons
Digital and Print-Ready Asset Files
Color Palette
2 Concepts and Directions to Consider
Starter Social Graphics
Full Brand Guidelines
Two (2) 30-minute Consultation Calls
Multiple Pieces of Print/Marketing Collateral
Full Brand
the
the whole sha-bang, strategy and All!
MOST POPULAR!
BEST VALUE!
The design is beautiful, thoughtful, and polished. She has a true talent for balancing aesthetics with strategy, and throughout the process I always felt like she genuinely cared about getting every detail right.
"Working with Addy was such a wonderful experience from start to finish!"
She has the ability to look at a brand, and create a holistic digital approach so that you show up cohesively across platforms. She is lovely to work with and highly recommended.
"Addy’s creative prowess never ceases to amaze."
"I'm a big fan of your work.
It truly stands out!"
On top of that, her turnaround time was impressively fast, and she made the entire process seamless and enjoyable.
"Her creativity, attention to detail, and ability to capture exactly what I wanted were incredible."
"Obsessed with your work and elevated creative vision with all you do here."
DESIGN THAT RESONATES DESIGN THAT RESONATES DESIGN THAT RESONATES
